Eirini Tsichla

Eirini Tsichla is an Assistant Professor at the Department of Communication and Digital Media of the University of Western Macedonia in Greece. She holds a Bachelor’s degree in Economics from the Aristotle University of Thessaloniki, an MSc in Marketing from the University of Stirling, UK and a Ph.D. in Marketing from the Aristotle University of Thessaloniki. Her research interests lie in the field of advertising, gender and emotion. Her work has been also presented in international marketing and advertising conferences including the European Marketing Academy Conference (EMAC) and the International Conference on Research in Advertising (ICORIA).