Paul Jordan is an expert and regular media commentator on the Eurovision Song Contest and has attended the event since 2000. He was awarded his PhD from the University of Glasgow in 2011 which examined the role of the Eurovision Song Contest in nation branding of newly independent states. In 2014 he published his book, The Modern Fairy Tale: Nation branding, national identity and the Eurovision Song Contest in Estonia. His other research interests include nationalism and post-Soviet identity politics.